A Museum for Flops and Failures

The Swedish city of Helsingborg recently opened the very sincere Museum of Failure.

Over the years, the celebration of the virtues of failure has gradually become a mantra of the entrepreneurial ecosystem. According to failure evangelists, many of whom attend “Failcon” conferences held in cities across the world, the experience of bitter disappointment is a necessary step towards achieving real success. In tune with this idea, and with a touch of irony, the Swedish city of Helsingborg recently opened the very sincere Museum of Failure.

In this cathedral of innovation missteps, one finds a cornucopia of failures, including: coffee flavored Coca-Cola, a 1990s iPad that can send faxes, a Bic specially designed for women, a Harley Davidson perfume and even… Google Glass. The aim? To show the prevalence of failure in innovation. Curators with a sense for the kooky have collected nearly 70 products that were resounding commercial flops. If you are not intending to travel to southern Sweden anytime soon, you can find a selection of the museum’s best duds in this video :

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